Director of Marketing
This is a {Advertised Permanent / Temporary}, {Advertised Full Time / Part Time} vacancy that will close in {x} days at {xx:xx} BST.
The Vacancy
Director of Marketing
📍 Location: East Durham College (multi-site)
💼 Full Time – 37 hours/week
💷 Salary: Management Spine – £50,716
Lead Strategy. Inspire Audiences. Grow Our Brand.
East Durham College is seeking a creative, results-driven Director of Marketing to shape the voice, visibility, and reach of one of the North East’s most ambitious further education institutions. This is your opportunity to take a lead role in driving student recruitment, employer engagement, and brand reputation across all platforms.
About the Role
As Director of Marketing, you will design and deliver innovative, insight-driven campaigns that promote the College to diverse audiences—from school leavers and adult learners to apprentices and employers. You will oversee all aspects of marketing, branding, digital strategy, PR, school liaison, events, and careers engagement, leading a skilled team across these functions.
You will also be a key figure in shaping the College’s strategic communications—working collaboratively with senior leaders, agencies, and partners to boost enrolment, enhance engagement, and ensure the College remains a first-choice destination for education and training.
Key Responsibilities
- Lead the development and execution of annual multi-channel marketing campaigns to meet recruitment targets.
- Manage and align the College brand across print, digital, social, and event platforms.
- Oversee the creation of prospectuses, advertising, PR campaigns, and school liaison activity.
- Manage the College’s website and social media to ensure strong digital performance and engagement.
- Coordinate market research and data analysis to inform strategy and improve return on investment.
- Lead and support the Marketing, Careers and Schools Engagement teams.
- Represent the College at key internal and external events and partnerships.
- Monitor, analyse, and report on the effectiveness and impact of all marketing activity.
- Collaborate closely with the Director of Student Experience to deliver a seamless application-to-enrolment journey.
What We’re Looking For
We’re looking for an experienced and strategic marketing professional who:
- Has a strong track record in campaign planning and brand leadership, ideally within education or public sector environments.
- Is skilled in digital and traditional marketing, PR, events, and team leadership.
- Thrives in a fast-paced, multi-stakeholder environment.
- Has exceptional communication skills and a creative, analytical mindset.
Why East Durham College?
- Join a values-driven college with a reputation for quality and innovation.
- Shape the future of our marketing strategy and student recruitment success.
- Work with a passionate team and make a real difference to learners and communities across the region.
About EDC
There’s never been a better time to join the fantastic team here at East Durham College, with recent investment in our already outstanding teaching facilities, and further investment still to come the College has a great deal on offer for both staff and students. East Durham College provides access to education for all, with pathways through stages of learning across a broad offer and with close alignment to employment opportunities in the North East region. Plus, the College recently gained its fifth ‘GOOD’ Ofsted rating in a row.
The College is split over 3 campuses with a very board offer of courses, from general FE, and A-level to specialist land based and technical provisions there is something for everyone. As a member of the team here at East Durham College you will have access to a generous holiday entitlement, Local Government or Teachers Pensions, Free Gym (Willerby Grove Campus), Free parking and much more.
We are committed to promoting a diverse and inclusive community - a place where we can all be ourselves and succeed. As part of that ethos, we aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from all backgrounds to apply and join us.
At East Durham College we follow Safer Recruitment and Keeping Children Safe in Education guidance.
East Durham College is proud to be a Disability Confident employer and we operate a guaranteed interview scheme. If you meet the essential criteria, you will automatically be selected for an interview.
East Durham College is committed to creating an environment where everyone feels proud, confident, challenged and supported and are holders of Disability Confident.
East Durham College is committed to safeguarding children and vulnerable adults, therefore this role requires an Enhanced DBS check.
More information about the College can be found on our website.
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